ecomduo - Sperta

Ecomduo worked with Sperta - a platform that helps automate decisions and handle fraud, compliance, and credit risks. Their target audience is financial and tech companies, so all our services were connected around the main idea of decision-making.

https://www.sperta.com/

Logotype

Sperta is a non-material product, so we needed to create a logotype that would be very clear about what the product does. We designed a logotype that shows the process of decision-making. Our designers came up with an S-shaped logotype showing the flow from point A to point B. And this worked great for the platform that builds decision workflows.

Brand Identity

To achieve a tech look we went for soft blue gradients with “ultra” colors. We also created logo shapes like a pattern/shape style for representing the platform on social media and other platforms. Our team took a holistic approach and came up with creative solutions to present the client’s product.