ecomduo - Raklima

Ecomduo team worked with a furniture startup based in the United Arab Emirates. This is a conceptual furniture store that offers authentic designer furniture pieces from all around the world. We provided different services, from naming to brand guidelines.

Brand Name Development

Special authentic brand should have a special name, especially when we are talking about exclusive things. So after the research, we decided to make an abstract name with the essence of Arabic names and feel. It sounds like Arabic, but the word doesn’t exist in real life. The brand name is totally exclusive and there was an available domain name to buy.

Logotype

We developed the logo design according to the name aesthetic. We wanted to give the brand identity the look and feel of East culture. The visual style consists of sand and clay notes to highlight Arabic origin. Despite very natural colors, the whole design system looks very modern and attractive for clients who look for modern aesthetic furniture for home decoration.