ecomduo - Elbell

Our team created a logotype, brand identity, and guidelines for elbell. Elbell is an online platform that provides medical care for women’s hormone health. This platform allows women of all ages to diagnose their hormone health and get the right treatment.

Logotype

The main challenge for our team was to create a logo design that will look appealing to customers of different ages. We defined a pill shape for the logo and did that in a very careful and gentle way to avoid bad associations. This shape also “protects” and gives a feeling of safety. The project is related to wellness, so we went for this style to make women calm and protected.

Brand identity

For elbell, we developed a unique color palette with a warm and kind of luxury feeling. We wanted women to feel understood and important while interacting with elbell. Along with minimalist brand pattern shapes it creates a world-top look for the brand and perfectly fits all brand attributes.